Web Design & Development
We work closely with your team to first understand your target audience and outline the optimal ‘user journey’ through your site. We then design & develop a bold first impression for your customers & clientele. We develop easy-to-use front-end websites for your users, and we build efficient back-end systems & integrations to help you grow and save you time. Some examples of site functionality we have developed for clients include…
Intuitive & creative UI/UX design crafted according to your target user or customer’s intended ‘user journey’
Professional copywriting & content management
E-commerce & online stores for physical and/or digital products & services, with payment processing, inventory management, customer notifications, and marketing
Full-suite online course development & deployment
Portfolio & content displays
Sign-up & registration processes for classes and programs (ideal for schools, educational institutions, etc.)
Newsletter sign-up capture with integrations to marketing platforms for automated marketing and sales
Password-protected portals for your clients to access exclusive content/info following sign-ups or purchases
Scheduling & booking for multiple class & appointment types (ideal for consultants, trainers, and coaches)
User-friendly content publishing features for blog posts
Payment processing & integrations to accounting apps
Donation collection & donor retention for non-profits
Live-chat integrations for enhanced customer service
Robust analytics dashboards for site monitoring
…and more.
Business Automations
Save time & resources by automating your processes and reducing manual workload. Connect all of your various apps and tools to ‘talk’ to each other and share information in real-time, automating general admin, registration & onboarding, scheduling & bookings, payments & subscriptions, out-bound marketing, customer engagement & retention, lead generation and more. We conduct an analysis of your internal & out-bound operations, design an improved process flow, then develop systems to automate these processes. If you’re not sure what you want to automate but are tired of multiple apps not communicating with each other, pen-and-paper methods, and heavy administrative load, let’s discuss. Some examples of business automation technology we have developed for clients include…
Connect your website & all business applications to each other for automatic information flow & real-time updating (i.e. “when this happens here, make that happen there”)
Automating redundant administrative tasks like manual data entry, updating records with new information, getting full-picture overviews & reports, and digitizing current ‘pen-and-paper’ processes
Custom CRM & database development to manage all of your customer / user records, track inventory, monitor your own marketing activities, and more…
Connecting program or class registration submissions to a centralized database and automating email sequences for client onboarding, reminders to complete payments, and reminders to submit waivers/additional forms, etc.
Payment processing connected to your accounting software or administrative apps with automated reminders
Integrate scheduling interfaces with your preferred calendar app (i.e. GCal, Outlook) and automate email or SMS sequences to send pre-appointment materials and post-appointment follow-ups
Fully automated e-commerce ecosystem with sales tracking, post-purchase sequences for cross-selling & promotions
Automated marketing and sales funnels to increase revenue and target users based on previous activity (i.e. if they made a purchase or just visited a particular page on site)
…and more.
Email Marketing Campaigns
We engage your audience or customers with perfectly timed, beautifully designed email campaigns. We develop a wide range of campaigns, from simple ‘welcome’ emails that automatically send to new newsletter subscribers all the way to intelligently designed ‘drip’ funnels with segmentation and differentiated content to target the right prospective customers, with the right message, at the right time. Some examples of email marketing work we have done for clients include…
Newsletter capture on-site with automated connection to marketing interface & call-to-action setup to increase subscribers (i.e. sign up now for free shipping)
Email template design & coding according to your brand assets
Brilliant copywriting or ghostwriting to represent your brand’s ‘voice’ and develop relationship with your audience
Audience segmentation & ‘tagging’ based on previous user behavior & interests to send tailored content
Development of content strategy & calendars with full-suite email campaign management
Automated multi-stage email ‘funnels’ to send user-specific content based on user activity and drive engagement
Analytics management to track email campaign performance and optimize content, email frequency, subject lines, and other variables
Integrating email platform with your other business & marketing applications (i.e. CRM or customer database, payment processor, calendar & scheduling apps, etc.)
Automated reminders for users to complete sign-up processes or payment installments
Abandoned cart or abandoned sign-up recovery sequences
Post-purchase customer engagement for cross-selling & repeat purchasing
…and more.